Evaluative cues and services: The effect of consumer knowledge

Journal of Marketing Management

Volumn 27, Issue 13-14, 2011, Pages 1366-1377

  Devlin, James F ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

consumer decision making; evaluative cues; expertise; familiarity; information search; services

Indexed keywords

EID: 84858317027     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.624533     Document Type: Article

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