Brand signal quality of products in an asymmetric online information environment: An experimental study

Journal of Consumer Behaviour

Volumn 10, Issue 4, 2011, Pages 169-178

  Tsao, Hsiu Yuan ^a   Berthon, Pierre ^b   Pitt, Leyland F ^c   Parent, Michael ^c  

^a TAKMING UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b BENTLEY UNIVERSITY   (United States)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960764341     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.327     Document Type: Article

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