Analysing the conceptual evolution of qualitative marketing research through science mapping analysis

Scientometrics

Volumn 102, Issue 1, 2015, Pages 519-557

  Murgado Armenteros, E M ^a   Gutierrez Salcedo M ^a   Torres Ruiz, F J ^a   Cobo, M J ^b  

^a UNIVERSITY OF JAÉN   (Spain)

^b UNIVERSITY OF CÁDIZ   (Spain)

Author keywords

Bibliometric analysis; Marketing research; Qualitative research; Science mapping analysis

Indexed keywords

EID: 84926184650     PISSN: 01389130     EISSN: 15882861     Source Type: Journal    
DOI: 10.1007/s11192-014-1443-z     Document Type: Article

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