Peter Drucker on marketing: An exploration of five tenets

Journal of the Academy of Marketing Science

Volumn 37, Issue 1, 2009, Pages 47-60

  Uslay, Can ^a   Morgan, Robert E ^b   Sheth, Jagdish N ^c  

^a CHAPMAN UNIVERSITY   (United States)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c EMORY UNIVERSITY   (United States)

Author keywords

Bibliometrics; Consumerism; Corporate entrepreneurship; Corporate social responsibility; Drucker; Globalization; Marketing concept; Marketing strategy; Non profit organizations; Role of marketing; Tribute

Indexed keywords

EID: 61349083127     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0099-8     Document Type: Article

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