메뉴 건너뛰기




Volumn , Issue , 2013, Pages 1-136

An introduction to qualitative market research

(2)  Imms, Mike a   Ereaut, Gill a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84958646691     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781849208550     Document Type: Book
Times cited : (14)

References (53)
  • 1
    • 84958673898 scopus 로고
    • Does size count? Brand essences and the base size issue
    • Paper given at, December 1995. St. Neots, Cambridgeshire: AQR
    • Barnham, C. (1995) 'Does size count? Brand essences and the base size issue'. Paper given at AQR Trends Day, December 1995. St. Neots, Cambridgeshire: AQR.
    • (1995) AQR Trends Day
    • Barnham, C.1
  • 3
    • 0001870488 scopus 로고    scopus 로고
    • The current state of knowledge management
    • J.Liebowitz (ed.), Boca Raton, FL: CRC Press
    • Beckman, T. (1999) 'The current state of knowledge management', in J.Liebowitz (ed.), Knowledge Management Handbook. Boca Raton, FL: CRC Press.
    • (1999) Knowledge Management Handbook
    • Beckman, T.1
  • 4
    • 84958634392 scopus 로고
    • International qualitative research: A critical review of different approaches
    • Bhaduri, M., de Souza, M. and Sweeney, T. (1993) 'International qualitative research: a critical review of different approaches', Marketing and Research Today, 21 (3): 175-90.
    • (1993) Marketing and Research Today , vol.21 , Issue.3 , pp. 175-190
    • Bhaduri, M.1    de Souza, M.2    Sweeney, T.3
  • 5
    • 84958647685 scopus 로고    scopus 로고
    • The truth about repeat attendance
    • Paper given at, November 2001. St. Neots, Cambridgeshire: AQR
    • Bowden, C. (2000) 'The truth about repeat attendance'. Paper given at AQR Trends Day, November 2001. St. Neots, Cambridgeshire: AQR.
    • (2000) AQR Trends Day
    • Bowden, C.1
  • 6
    • 0000332144 scopus 로고
    • Focus groups and the nature of qualitative market research
    • Calder, B. (1977) 'Focus groups and the nature of qualitative market research', Journal of Marketing Research, 14: 353-64. doi:10.2307/3150774 http://dx.doi.org/10.2307/3150774
    • (1977) Journal of Marketing Research , vol.14 , pp. 353-364
    • Calder, B.1
  • 7
    • 0002801679 scopus 로고
    • What consumer research is
    • Calder, B. and Tybout, A. (1987) 'What consumer research is', Journal of Consumer Research, 14: 136-40. doi:10.1086/209101 http://dx.doi.org/10.1086/209101
    • (1987) Journal of Consumer Research , vol.14 , pp. 136-140
    • Calder, B.1    Tybout, A.2
  • 8
    • 0009049383 scopus 로고    scopus 로고
    • Academics, practitioners and qualitative market research
    • Catterall, M. (1998) 'Academics, practitioners and qualitative market research', Qualitative Market Research: an International Journal, 1 (2): 69-76. doi:10.1108/13522759810214244 http://dx.doi.org/10.1108/13522759810214244
    • (1998) Qualitative Market Research: An International Journal , vol.1 , Issue.2 , pp. 69-76
    • Catterall, M.1
  • 11
    • 0011679179 scopus 로고    scopus 로고
    • Developing Brands with Qualitative Market Research. Book 5
    • GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Chandler, J. and Owen, M. (2002) Developing Brands with Qualitative Market Research. Book 5 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Chandler, J.1    Owen, M.2
  • 13
    • 21244441388 scopus 로고    scopus 로고
    • Interviewing Groups and Individuals in Qualitative Market Research. Book 2
    • GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Chrzanowska, J. (2002) Interviewing Groups and Individuals in Qualitative Market Research. Book 2 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Chrzanowska, J.1
  • 16
    • 21244441388 scopus 로고    scopus 로고
    • Methods Beyond Interviewing in Qualitative Market Research. Book 3
    • GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Desai, P. (2002) Methods Beyond Interviewing in Qualitative Market Research. Book 3 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Desai, P.1
  • 17
    • 21244441388 scopus 로고    scopus 로고
    • Analysis and Interpretation in Qualitative Market Research. Book 4
    • GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Ereaut, G. (2002) Analysis and Interpretation in Qualitative Market Research. Book 4 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Ereaut, G.1
  • 18
    • 2842580221 scopus 로고    scopus 로고
    • Divided by a common language: Diversity and deception in the world of global marketing
    • Goodyear, M. (1996) 'Divided by a common language: diversity and deception in the world of global marketing', Journal of the Market Research Society, 38 (2): 105-22.
    • (1996) Journal of the Market Research Society , vol.38 , Issue.2 , pp. 105-122
    • Goodyear, M.1
  • 23
    • 0348025537 scopus 로고
    • Group interviewing
    • R.L.King (ed.), Chicago: American Marketing Association
    • Hess, J.M. (1968) 'Group interviewing', in R.L.King (ed.), New Science of Planning. Chicago: American Marketing Association.
    • (1968) New Science of Planning
    • Hess, J.M.1
  • 24
    • 84958626542 scopus 로고    scopus 로고
    • A reassessment of the roots and theoretical basis of qualitative market research in the UK
    • London: MRS
    • Imms, M. (1999) 'A reassessment of the roots and theoretical basis of qualitative market research in the UK', Proceedings of the Market Research Society Conference. London: MRS.
    • (1999) Proceedings of the Market Research Society Conference
    • Imms, M.1
  • 26
    • 0003902676 scopus 로고    scopus 로고
    • 9th edn. Englewood Cliffs, NJ: Prentice Hall
    • Kotler, P. (1997) Marketing Management, 9th edn. Englewood Cliffs, NJ: Prentice Hall.
    • (1997) Marketing Management
    • Kotler, P.1
  • 28
    • 0345934374 scopus 로고
    • Humanistic advertising: A holistic cultural perspective
    • Lannon, J. and Cooper, P. (1983) 'Humanistic advertising: a holistic cultural perspective', International Journal of Advertising, 2 (3): 195-213.
    • (1983) International Journal of Advertising , vol.2 , Issue.3 , pp. 195-213
    • Lannon, J.1    Cooper, P.2
  • 29
    • 21244441388 scopus 로고    scopus 로고
    • Delivering Results in Qualitative Market Research. Book 7
    • GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Lillis, G. (2002) Delivering Results in Qualitative Market Research. Book 7 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Lillis, G.1
  • 34
    • 0035531893 scopus 로고    scopus 로고
    • Brand Community
    • Muniz, A. and O'Guinn, T. (2001) 'Brand Community' Journal of Consumer Research, 27 (4): 412-32. doi:10.1086/319618 http://dx.doi.org/10.1086/319618
    • (2001) Journal of Consumer Research , vol.27 , Issue.4 , pp. 412-432
    • Muniz, A.1    O'Guinn, T.2
  • 35
    • 84993072920 scopus 로고
    • 'The Knowledge-Creating Company', reprinted
    • in. Harvard: Harvard Business School Press
    • Nonaka, I. (1991/1998) 'The Knowledge-Creating Company', reprinted in Harvard Business Review on Knowledge Management. Harvard: Harvard Business School Press.
    • (1991) Harvard Business Review on Knowledge Management
    • Nonaka, I.1
  • 37
    • 84958636789 scopus 로고    scopus 로고
    • Inside story
    • St Neots, Cambridgeshire: AQR
    • Ormrod, R. (2001) 'Inside story', in AQR Directory 2001. St Neots, Cambridgeshire: AQR.
    • (2001) AQR Directory 2001
    • Ormrod, R.1
  • 47
    • 0014337620 scopus 로고
    • Hemispheric disconnection and unity in conscious awareness
    • Sperry, R. (1968) 'Hemispheric disconnection and unity in conscious awareness', American Psychologist, 23: 723-33. doi:10.1037/h0026839 http://dx.doi.org/10.1037/h0026839
    • (1968) American Psychologist , vol.23 , pp. 723-733
    • Sperry, R.1
  • 50
    • 84958662772 scopus 로고    scopus 로고
    • Fact and friction: Dynamics in the market research industry which limit the growth of marketing consultancy
    • London: MRS
    • Turton, A. (1999) 'Fact and friction: dynamics in the market research industry which limit the growth of marketing consultancy', Proceedings of the Market Research Society Conference. London: MRS.
    • (1999) Proceedings of the Market Research Society Conference
    • Turton, A.1
  • 51
    • 84958605933 scopus 로고
    • Where is all the new thinking?
    • London: AQR
    • Valentine, V. (1994) 'Where is all the new thinking?' AQPR Trends Day. London: AQR.
    • (1994) AQPR Trends Day
    • Valentine, V.1
  • 53
    • 21244441388 scopus 로고    scopus 로고
    • Developing Advertising with Qualitative Market Research
    • Book 6 in GillEreaut, MikeImms and MartinCallingham (eds), London: Sage
    • Wardle, J. (2002) Developing Advertising with Qualitative Market Research. Book 6 in GillEreaut, MikeImms and MartinCallingham (eds), Qualitative Market Research (7 volumes). London: Sage.
    • (2002) Qualitative Market Research , vol.7
    • Wardle, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.