Modelling CRM in a social media age

Australasian Marketing Journal

Volumn 23, Issue 1, 2015, Pages 27-37

  Harrigan, Paul ^a   Soutar, Geoff ^a   Choudhury, Musfiq Mannan ^b   Lowe, Michelle ^c  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF DHAKA   (Bangladesh)

^c UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Customer engagement; Customer relationship management (CRM); Information processes; Social media

Indexed keywords

EID: 84924769663     PISSN: 14413582     EISSN: 18393349     Source Type: Journal    
DOI: 10.1016/j.ausmj.2014.11.001     Document Type: Article

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