Factors influencing a student's decision to pursue a communications degree in Spain

Intangible Capital

Volumn 8, Issue 1, 2012, Pages 43-60

  Sanchez, Javier Sierra ^a  

^a Universitat Abat Oliba CEU   (Spain)

Author keywords

Choice criteria; Communication science; Higher education; Information sources; Undergraduate studies; University marketing

Indexed keywords

EID: 84866774867     PISSN: 16979818     EISSN: None     Source Type: Journal    
DOI: 10.3926/ic.277     Document Type: Article

References (38)

1. ALIFF, J.V. (1998). Are students "customers" of collegiate education?. Annual General Meeting of the Georgia Academy of Science, 25 April, 1-10.
2. BALDWIN, G. (1994). The student as customer: the discourse of "quality" in higher education. Journal of Tertiary Education Administration, 16(1): 125-133.
3. BARLOVENTO COMUNICACIÓN (2010). Informe sobre las audiencias. http://tinyurl.com/76m3rcl - Accessed 10 May 2011.
4. BEERLI, A.; DÍAZ, G. (2003). Los efectos de la imagen percibida de la universidad en la satisfacción de los estudiantes. Revista Española de Investigación de Marketing, ESIC, 7(1): 7-25.
5. CHAPMAN, R. (1986). Towards a theory of college selection: A model of college search and choice behaviour. Advances in Consumer Research, 13. Association for Consumer Research, Provo, Utah.
6. CHEN, W.W. (2009). Hospitality and tourism management education: An analysis of Chinese undergraduate students' motives and institution choice criteria. http://tinyurl.com/6649zy5 Accessed 10 May 2011.
7. CHRISTOPHER, M.; PAYNE, A.; BALLANTYNE, D. (1991). Relationship Marketing. Butterworth-Heinemann.
8. COMM, C.L.; LABAY, D.G. (1996). Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis. Journal of Marketing for Higher Education, 7(4): 21-35. http://dx.doi.org/10.1300/J050v07n04_02
9. DAVIES, P.; SCRIBBINS, K. (1985). Marketing Further and Higher Education. Longman Group Ltd.
10. DECLARATION OF THE EUROPEAN MINISTERS OF EDUCATION CONVENED IN BOLOGNA (1999). http://tinyurl.com/6seums2 - Accessed 2 May 2011.
11. DEL OLMO ARRIAGA, J.L. (2009a). Els factors d'elecció d'Universitat: El cas de la demanda a Catalunya. [Doctoral thesis]. Universitat Abat Oliba CEU, Barcelona, Spain.
12. DEL OLMO ARRIAGA, J.L. (2009b). La elección de Universidad: factores de decisión y canales de información. Editorial CEU Ediciones.
13. DELMONICO, M.J. (2000). Is Treating Students as Customers the Right Move for Community Colleges?. St Petersburg Junior College, St Petersburg, FL, 1-16.
14. DRISCOLL, C.; WICKS, D. (1998). The Customer-Driven Approach in Business Education: a Possible Danger?. Journal of Education for Business, 74(1): 58-61. http://dx.doi.org/10.1080/08832329809601663
15. EUROPEAN COMMISSION COM (2002). European benchmarks in education and training: follow-up to the Lisbon European Council. The Commission of the European Communities, Brussels. 20-11-02.
16. EUROPEAN COMMISSION COM (2003). The role of universities in "the Europe of Knowledge". The Commission of the European Communities, Brussels. 05-02-03.
17. EUROPEAN HIGHER EDUCATION AREA (EHEA). Available online in: http://tinyurl.com/89hxk39. Accessed 15 May 2011.
18. FUNDACIÓN CYD (Conocimiento Y Desarrollo) (2009). Informe de la Fundación Conocimiento y Desarrollo 2009. http://tinyurl.com/6hg63o9 - Accessed 2 May 2011.
19. GECA CONSULTORES (2011). Informe sobre el consumo de la Televisión. http://tinyurl.com/6s6llpn - Accessed 2 May 2011.
20. GRÖNROOS, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decisions, 32(2): 4-20. http://dx.doi.org/10.1108/00251749410054774
21. HELGESEN, O. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1): 50-78. http://dx.doi.org/10.1080/08841240802100188
22. HOLSWORTH, D.W.; NIND, D. (2005). Choice modelling New Zealand high school seniors' preferences for university education. Journal of Marketing for Higher Education, 15(2): 81-104.
23. INFORME ANUAL DE LA PROFESIÓN PERIODÍSTICA (2010). Ed. Asociación de la Prensa de Madrid.
24. KEEN, C.; WARNER, D. (1989). Visual & Corporate Identity: A Study of Identity Programmemes in the College. Polytechnic and University Environment, Heist Publications.
25. KOTLER, P.; FOX, K.A. (1995). Strategic Marketing for Educational Institutions (2nd Eds.). Prentice Hall.
26. LANDRUM, R.E.; TURRISI, R.; HARLESS, C (1998). University image: the benefits of assessment and modelling. Journal of Marketing for Higher Education, 9(1): 53-68. http://dx.doi.org/10.1300/J050v09n01_05
27. LUQUE, T.; DEL BARRIO, S. (2007). Análisis del valor de las percepciones de los clientes en el diagnóstico estratégico de la universidad. International Congress of Marketing Trends, 26-27 January 2007.
28. LUST, P. (1998). Students as Customers: Would you like fries with your Shakespeare?. Osborn, R.E.E. (Eds.), Scholarship, Service, and Integrity: Benchmarks in a Changing Landscape, ACHE Proceedings, Pennsylvania, 54.
29. MARINGE, F. (2006). University & Course Choice: Implications for positioning, recruitment and marketing. International Journal of Educational Management, 20(6): 466-479. http://dx.doi.org/10.1108/09513540610683711
30. MINISTERIO DE EDUCACIÓN (2010). Estrategia Universidad 2015. Servicio De publicaciones del Ministerio de Educación. http://tinyurl.com/6kmcdau
31. OFICINA DE COOPERACIÓN UNIVERSITARIA (OCU) (2010). 2020 Tendencias Universidad: estudio de prospectiva. http://tinyurl.com/3zy48tz - Accessed 20 May 2011.
32. PITMAN, T. (2000). Perceptions of academics and students as customers: A survey of administrative staff in higher education. Journal of Higher Education Policy and Management, 22(2): 165-75. http://dx.doi.org/10.1080/713678138
33. SEYMOUR, D.; COLLETT, C. (1991). Total Quality Management in Higher Education: A Critical Assessment. GOAL/QPC, Methuen, MA.
34. SHUPE, D.A. (1999). Productivity, quality, and accountability in higher education. Journal of Continuing Higher Education, 47(1): 2-13. http://dx.doi.org/10.1080/07377366.1999.10400360
35. SOUTAR, G.N.; TURNER, J.P. (2002). Students' preferences for university: A conjoint analysis. International Journal of Educational Management, 16(1): 40-45. http://dx.doi.org/10.1108/09513540210415523
36. TIERNEY, W.G. (1999). Building the Responsive Campus: Creating High Performance Colleges and Universities. Sage Publications, Thousand Oaks, CA.
37. TRULLAS, I.; ENACHE, M. (2011). Anàlisi teòrica dels antecedents i conseqüències de la identificació de l'alumnat amb la universitat i de la seva percepció de qualitat universitària. Intangible Capital, 7(1): 170-212. http://tinyurl.com/69sfeub Accessed 30 April 2011. http://dx.doi.org/10.3926/ic.2011.v7n1.p170-212
38. VELOUTSOU, C.; LEWIS, J.W.; PATON, R.A. (2004). University selection: Information requirements and importance. International Journal of Educational Management, 18(3): 160-171. http://dx.doi.org/10.1108/09513540410527158