Use of internet promotion strategies by the Spanish travel agencies;Uso de estrategias de comunicación en internet de las agencias de viaje españolas

Profesional de la Informacion

Volumn 19, Issue 2, 2010, Pages 149-159

  Sabaté, Ferran ^a   Cañabate, Antonio ^a   Velarde Iturralde, M Andrea ^a   Griñón Barceló, Raquel ^a  

^a UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

Author keywords

Internet advertising; Internet marketing; M3 Marketing and advertising; M31 Marketing; M37 Advertising; Promotion strategies; Search engine marketing; SEM; SEO; Social media marketing; Travel agencies

Indexed keywords

EID: 77950248122     PISSN: 13866710     EISSN: 16992407     Source Type: Journal    
DOI: 10.3145/epi.2010.mar.05     Document Type: Article

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