A case study of the effects of moderator posts within a facebook brand page

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6984 LNCS, Issue , 2011, Pages 161-170

  Pletikosa Cvijikj, Irena ^a   Michahelles, Florian ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Facebook; social media marketing; Web mining

Indexed keywords

FACEBOOK; MARKETING CHANNELS; ONLINE CHANNELS; SOCIAL MEDIA; SOCIAL NETWORKS; USER INTERACTION; USER PARTICIPATION; WEB MINING;

INFORMATION SCIENCE; MARKETING; MODERATORS; TELEVISION NETWORKS; USER INTERFACES;

SOCIAL NETWORKING (ONLINE);

EID: 80054066948     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-24704-0_21     Document Type: Conference Paper

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