How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

European Journal of Marketing

Volumn 49, Issue , 2015, Pages 170-189

  Büttner, Oliver B ^a   Florack, Arnd ^a   Göritz, Anja S ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b UNIVERSITY OF FREIBURG   (Germany)

Author keywords

Buying behavior; Consumer behavior; Motivation and goals; Promotions; Retailing; Shopping orientation

Indexed keywords

EID: 84922209430     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-01-2012-0044     Document Type: Article

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