Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

European Journal of Marketing

Volumn 48, Issue 5-6, 2014, Pages 1026-1045

  Büttner, Oliver B ^a   Florack, Arnd ^a   Göritz, Anja S ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b UNIVERSITY OF FREIBURG   (Germany)

Author keywords

Communication; Consumer behavior; Motivation; Personality; Retailing; Shopping orientation

Indexed keywords

EID: 84916601442     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-04-2012-0210     Document Type: Article

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