Integrating emotions in the analysis of retail price images

Psychology and Marketing

Volumn 28, Issue 4, 2011, Pages 330-359

  Zielke, Stephan ^a,b  

^a UNIVERSITY OF GÖTTINGEN   (Germany)

^b NEOMA BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952094439     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20355     Document Type: Article

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