Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships

Industrial Marketing Management

Volumn 43, Issue 6, 2014, Pages 887-896

  Abosag, Ibrahim ^a   Naudé, Peter ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Et Moone; Guanxi; Interpersonal liking; Social reputation; Trust

Indexed keywords

EID: 84921933434     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2014.05.003     Document Type: Article

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