The impact of religion and reputation in the organization of Indian merchant communities

Journal of Business and Industrial Marketing

Volumn 14, Issue 2, 1999, Pages 102-117

  Iyer, Gopalkrishnan R ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Business to business marketing; India; Marketing channels; Marketing strategy; Marketing theory; Relationship marketing

Indexed keywords

EID: 0007281940     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910258982     Document Type: Article

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