Interpersonal trust between marketing and R&D during new product development projects

European Journal of Marketing

Volumn 41, Issue 9-10, 2007, Pages 1146-1172

  Massey, Graham R ^a   Kyriazis, Elias ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Australia; Marketing; Product development; Research and development; Trust

Indexed keywords

EID: 34548522115     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710773381     Document Type: Article

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