Market orientation, guanxi, and business performance

Industrial Marketing Management

Volumn 40, Issue 4, 2011, Pages 522-533

  Chung, Henry F L ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Guanxi (business and political); Interaction effects; Marketing orientation; Performance (financial and strategic)

Indexed keywords

EID: 79955483624     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.12.008     Document Type: Article

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