Interpersonal liking in lender-customer relationships in the Australian banking sector

International Journal of Bank Marketing

Volumn 24, Issue 3, 2006, Pages 140-157

  Hawke, Amy ^a   Heffernan, Troy ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Banking; Case studies; Relationship marketing; Trust

Indexed keywords

EID: 33646376189     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320610659003     Document Type: Article

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