Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

Journal of Brand Management

Volumn 21, Issue , 2014, Pages 635-649

  Salgado Montejo, Alejandro ^a   Velasco, Carlos ^a   Olier, Juan Sebastián ^b   Alvarado, Jorge ^c   Spence, Charles ^d  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b Intelligent Systems Design   (United Kingdom)

^c PONTIFICIA UNIVERSIDAD JAVERIANA   (Colombia)

^d UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

brands; emotion; logo design; shape symbolism

Indexed keywords

EID: 84920074080     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2014.29     Document Type: Article

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