Exploring implicit and explicit crossmodal colour-flavour correspondences in product packaging

Food Quality and Preference

Volumn 25, Issue 2, 2012, Pages 148-155

  Piqueras Fiszman, Betina ^a,b   Velasco, Carlos ^c   Spence, Charles ^b  

^a UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

^b UNIVERSITY OF OXFORD   (United Kingdom)

^c PONTIFICIA UNIVERSIDAD JAVERIANA   (Colombia)

Author keywords

Congruency; Crossmodal correspondences; Flavor; Implicit Association Test (IAT); Packaging colour; Word association

Indexed keywords

SOLANUM TUBEROSUM;

EID: 84858725680     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2012.02.010     Document Type: Article

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