Decision neuroscience and consumer decision making

Marketing Letters

Volumn 23, Issue 2, 2012, Pages 473-485

  Yoon, Carolyn ^a   Gonzalez, Richard ^b   Bechara, Antoine ^c   Berns, Gregory S ^d   Dagher, Alain A ^e   Dubé, Laurette ^e   Huettel, Scott A ^f   Kable, Joseph W ^g   Liberzon, Israel ^b   Plassmann, Hilke ^h   Smidts, Ale ⁱ   Spence, Charles ^j  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^d EMORY UNIVERSITY   (United States)

^e MCGILL UNIVERSITY   (Canada)

^f DUKE UNIVERSITY   (United States)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

^h INSEAD   (France)

ⁱ ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^j UNIVERSITY OF OXFORD   (United Kingdom)

more..

Author keywords

Consumer neuroscience; Decision neuroscience

Indexed keywords

EID: 84862139372     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9188-z     Document Type: Article

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