Putting forth marketing competencies strength with collaborating partners in the hotel industry

Service Business

Volumn 8, Issue 4, 2014, Pages 679-697

  Ku, Edward C S ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Collaborating partners; Joint decision making; Marketing competencies

Indexed keywords

EID: 84919951579     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-013-0209-7     Document Type: Article

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