Strategies for achieving success for innovative versus incremental new services

Journal of Services Marketing

Volumn 24, Issue 1, 2010, Pages 3-15

  Ottenbacher, Michael C ^a   Harrington, Robert J ^b  

^a Heilbronn University   (Germany)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Critical success factors; Germany; Hotel and catering industry; Innovation; New products; Service delivery

Indexed keywords

EID: 76549087323     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011017853     Document Type: Article

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