A structural guide to in-depth interviewing in business and industrial marketing research

Journal of Business and Industrial Marketing

Volumn 27, Issue 7, 2012, Pages 547-553

  Granot, Elad ^a   Brashear, Thomas G ^b   Motta, Paulo Cesar ^c  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Ethnography; Hermeneutics; In depth interviewing; Interviews; Phenomenology; Qualitative methods; Research methods

Indexed keywords

EID: 84865122429     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211257310     Document Type: Article

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