Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place

Journal of Macromarketing

Volumn 34, Issue 4, 2014, Pages 421-434

  Brown, Stephen ^a   Campelo, Adriana ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

city brands; macromarketing; metaphor; personification; place marketing

Indexed keywords

EID: 84910619805     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714523293     Document Type: Article

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