The macromarketing mosaic

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 219-223

  Nason, Robert W ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Consumption; Macromarketing; Marketing systems; Structure of knowledge; Sustainability

Indexed keywords

EID: 33750851439     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706291065     Document Type: Article

References (7)

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4. Mock, Gregory. 2000. How much do we consume? World Resources 2000-2001. Washington, DC: World Resources Institute. (Repr. from World Bank 1999:44, 226.)
5. Slater, Charles, Donald Henley, John Wish, Vincent Farace, Lloyd Jacobs, David Lindley, Alfredo Mercado, and Michael Moran. 1969. Market processes in La Paz, Bolivia. East Lansing: Latin American Studies Center, Michigan State University.
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7. Wilkie, William L., and Elizabeth S. Moore. 2003. Scholarly research in marketing: Exploring the "4 eras" of thought development. Journal of Public Policy & Marketing 22(2): 116-146.