Focusing the future of macromarketing

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 245-249

  Peterson, Mark ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Marketing and society; Societal development; Sustainable development; Transdiscipline

Indexed keywords

EID: 33750892694     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706291047     Document Type: Article

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