Macromarketing: Past, present, and possible future

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 193-213

  Layton, Roger A ^a   Grossbart, Sanford ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Competition; Development; Environment; Ethics; Global; History; Justice; Markets; Quality of life; Systems

Indexed keywords

EID: 33750872545     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706294026     Document Type: Review

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