Exploring the celtic narrative in advertising: Goddess culture and the lexicon of perfumery

Journal of Strategic Marketing

Volumn 15, Issue 1, 2007, Pages 29-39

  Stevens, Lorna ^a   Maclaran, Pauline ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b KEELE UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954159460     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540601129973     Document Type: Article

References (19)

1. Billington, S, and Green, M, eds. 1996. The Concept of the Goddess, London:Routledge.
2. Brown, S., 1995. Postmodern Marketing, London:Routledge.
3. Brown, S., 2006. Tiocfaidh ār l&amacr::introduction to the special issue. Journal of Strategic Marketing, 14(1)
4. Condren, M., 1989. The Serpent and the Goddess, Women, Religion, and Power in Celtic Ireland, New York:Harper Collins Publishers.
5. Green, M. J., 1996. The Celtic World, London:Routledge.
6. Green, M. J., 1997. The Gods of the Celts, Bridgend:Sutton Publishing.
7. Hirschman, E. C., 2000. Heroes, Monster, and Messiahs:Movies and Television Shows as the Mythology of American Culture, Kansas City:Andrews McMeel Publishing.
8. Holt, D., 2004. How Brands Become Icons:The Principles of Cultural Branding, Boston, Massachusetts:Harvard Business Press.
9. Hutton, R., 1991. The Pagan Religions of the British Isles:Their Nature and Their Legacy, Oxford:Blackwell.
10. McCracken, G., 1988. Culture and Consumption, Bloomington:Indiana University Press.
11. Menafee, S. P., 1996. “ Meg and her daughters:some traces of goddess–beliefs in megalithic folklore?. ”. In The Concept of the Goddess, Edited by:Billington, S, and Green, M. 78–90. London:Routledge.
12. Paglia, C., 1992. Sexual Personae:Art and Decadence from Nefertiti to Emily Dickinson, Middlesex:Penguin Books.
13. Pratt, A., 1994. Dancing with Goddesses:Archetypes, Poetry, and Empowerment, Bloomington and Indianapolis:Indiana University Press.
14. Raudvere, C., 1996. “ Now you see her, now you don't:some notes on the conception of female shape–shifters in Scandinavian tradition. ”. In The Concept of the Goddess, Edited by:Billington, S, and Green, M. 41–55. London:Routledge.
15. Sjoestedt, M. L., 1949. London:Methuen & Co Ltd. Gods and Heroes of the Celts (transl. Myles Dillon)
16. Stewart, R. J., 1990. Celtic Gods, Celtic Goddesses, London:Blandford.
17. Thompson, C. J., 2004. Marketplace mythology and discourses of power. Journal of Consumer Research, 31(1):162–80. June
18. Vincent, L., 2002. Legendary Brands:Unleashing the Power of Storytelling to Create a Winning Market Strategy, Chicago, Illnois:Dearborn Trade Books.
19. Wood, J., 1996. “ The concept of the goddess. ”. In The Concept of the Goddess, Edited by:Billington, S, and Green, M. 8–25. London:Routledge.