Advertising, price and hotel service quality: A signalling perspective

Tourism Economics

Volumn 20, Issue 5, 2014, Pages 1013-1025

  Chiu And, Hsien Hung ^a   Chen, Chiang Ming ^a  

^a NATIONAL CHI NAN UNIVERSITY   (Taiwan)

Author keywords

Advertising strategy; Counter signalling; Pricing strategy; Quality signalling; Service quality

Indexed keywords

ADVERTISING; EXPENDITURE; HYPOTHESIS TESTING; QUALITATIVE ANALYSIS; SERVICE SECTOR; SIGNALING; THEORETICAL STUDY; TOURISM ECONOMICS;

TAIWAN;

EID: 84908308379     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/te.2013.0324     Document Type: Article

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