The relationship of sales and marketing expenses to hotel performance in the United States

Cornell Hospitality Quarterly

Volumn 49, Issue 4, 2008, Pages 355-363

  O'Neill, John W ^a   Hanson, Bjorn ^b   Mattila, Anna S ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

^c The Fox School of Business and Management   (United States)

Author keywords

Hotel marketing; Loyalty programs; Marketing expenditures

Indexed keywords

EID: 54949123429     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965508324634     Document Type: Article

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