메뉴 건너뛰기




Volumn 13, Issue 5, 2014, Pages 351-363

Positive outcomes of social norm transgressions

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84908289938     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1483     Document Type: Article
Times cited : (17)

References (80)
  • 1
    • 68349128641 scopus 로고    scopus 로고
    • Why do people give? The role of identity in giving
    • Aaker JL, Akutsu S. 2009. Why do people give? The role of identity in giving. Journal of Consumer Psychology 19(3): 267-270.
    • (2009) Journal of Consumer Psychology , vol.19 , Issue.3 , pp. 267-270
    • Aaker, J.L.1    Akutsu, S.2
  • 2
    • 0242674727 scopus 로고
    • Social support and conformity: the role of independent assessment of reality
    • Allen VL, Levine JM. 1971. Social support and conformity: the role of independent assessment of reality. Journal of Experimental Social Psychology 7(1): 48-58.
    • (1971) Journal of Experimental Social Psychology , vol.7 , Issue.1 , pp. 48-58
    • Allen, V.L.1    Levine, J.M.2
  • 3
    • 55849151698 scopus 로고    scopus 로고
    • Stigma by association in coupon redemption: looking cheap because of others
    • Argo JJ, Main KJ. 2008. Stigma by association in coupon redemption: looking cheap because of others. Journal of Consumer Research 35(4): 559-572.
    • (2008) Journal of Consumer Research , vol.35 , Issue.4 , pp. 559-572
    • Argo, J.J.1    Main, K.J.2
  • 4
    • 0002624381 scopus 로고
    • Opinions and social pressure
    • Asch SE. 1955. Opinions and social pressure. Scientific American 193(5): 31-35.
    • (1955) Scientific American , vol.193 , Issue.5 , pp. 31-35
    • Asch, S.E.1
  • 5
    • 0000890396 scopus 로고
    • A field investigation of causal relations among cognitions, affect, intentions and behavior
    • Bagozzi RP. 1982. A field investigation of causal relations among cognitions, affect, intentions and behavior. Journal of Marketing Research 19(November): 562-583.
    • (1982) Journal of Marketing Research , vol.19 , Issue.November , pp. 562-583
    • Bagozzi, R.P.1
  • 6
  • 7
    • 0030486451 scopus 로고    scopus 로고
    • Enhancing helping behavior: an integrative framework for promotion planning
    • Bendapudi N, Singh SN, Bendapudi V. 1996. Enhancing helping behavior: an integrative framework for promotion planning. Journal of Marketing 60(3): 33-49.
    • (1996) Journal of Marketing , vol.60 , Issue.3 , pp. 33-49
    • Bendapudi, N.1    Singh, S.N.2    Bendapudi, V.3
  • 8
    • 21844493906 scopus 로고
    • Increasing environmental sensitivity via workplace experiences
    • Berger IE, Kanetkar V. 1995. Increasing environmental sensitivity via workplace experiences. Journal of Public Policy and Marketing 14(Fall): 205-215.
    • (1995) Journal of Public Policy and Marketing , vol.14 , Issue.Fall , pp. 205-215
    • Berger, I.E.1    Kanetkar, V.2
  • 10
    • 23944433768 scopus 로고    scopus 로고
    • An overview of the social norms approach
    • In Lederman L, Stewart L, Goodhart F, Laitman L (eds). Hampton Press: Cresskill NJ
    • Berkowitz AD. 2005. An overview of the social norms approach. In Lederman L, Stewart L, Goodhart F, Laitman L (eds). Changing the Culture of College Drinking: A Socially Situated Prevention Campaign. Hampton Press: Cresskill NJ; 193-214.
    • (2005) Changing the Culture of College Drinking: A Socially Situated Prevention Campaign , pp. 193-214
    • Berkowitz, A.D.1
  • 12
    • 33750507945 scopus 로고    scopus 로고
    • When norms collide: normative conflict in the processing of public service announcements
    • Bernthal MJ, Rose RL, Kaufman P. 2006. When norms collide: normative conflict in the processing of public service announcements. Journal of Nonprofit and Public Sector Marketing 16(1/2): 21-39.
    • (2006) Journal of Nonprofit and Public Sector Marketing , vol.16 , Issue.1-2 , pp. 21-39
    • Bernthal, M.J.1    Rose, R.L.2    Kaufman, P.3
  • 13
    • 34248339276 scopus 로고    scopus 로고
    • Volunteering for charity: pride, respect, and the commitment of volunteers
    • Boezeman EJ, Ellemers N. 2007. Volunteering for charity: pride, respect, and the commitment of volunteers. Journal of Applied Psychology 92(3): 771-785.
    • (2007) Journal of Applied Psychology , vol.92 , Issue.3 , pp. 771-785
    • Boezeman, E.J.1    Ellemers, N.2
  • 14
    • 84872950625 scopus 로고    scopus 로고
    • Marketing social norms: social marketing and the 'social norm approach'
    • Burchell K, Rettie R, Patel K. 2013. Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour 12: 1-9.
    • (2013) Journal of Consumer Behaviour , vol.12 , pp. 1-9
    • Burchell, K.1    Rettie, R.2    Patel, K.3
  • 16
    • 0036725508 scopus 로고    scopus 로고
    • Protecting the ingroup stereotype: ingroup identification and the management of deviant ingroup members
    • Castano E, Paladino M, Coull A, Yzerbyt VY. 2002. Protecting the ingroup stereotype: ingroup identification and the management of deviant ingroup members. The British Journal of Social Psychology 41: 365-385.
    • (2002) The British Journal of Social Psychology , vol.41 , pp. 365-385
    • Castano, E.1    Paladino, M.2    Coull, A.3    Yzerbyt, V.Y.4
  • 19
    • 0000283893 scopus 로고    scopus 로고
    • Social influence: social norms, conformity, and compliance
    • In Gilbert DT, Fiske ST, Lindzey G (eds). McGraw-Hill: New York
    • Cialdini RB, Trost MR. 1998. Social influence: social norms, conformity, and compliance. In Gilbert DT, Fiske ST, Lindzey G (eds). The Handbook of Social Psychology. McGraw-Hill: New York, 151-192.
    • (1998) The Handbook of Social Psychology , pp. 151-192
    • Cialdini, R.B.1    Trost, M.R.2
  • 20
    • 77957089545 scopus 로고
    • A focus theory of normative conduct: a theoretical refinement and re-evaluation of the role of norms in human behavior
    • In Zanna MP (ed). Academic Press: San Diego, CA
    • Cialdini RB, Kallgren CA, Reno RR. 1991. A focus theory of normative conduct: a theoretical refinement and re-evaluation of the role of norms in human behavior. In Zanna MP (ed). Advances in Experimental Social Psychology. Academic Press: San Diego, CA; 201-234.
    • (1991) Advances in Experimental Social Psychology , pp. 201-234
    • Cialdini, R.B.1    Kallgren, C.A.2    Reno, R.R.3
  • 21
    • 0141688137 scopus 로고    scopus 로고
    • Decision-making in disinhibited adolescents and adults: insensitivity to future consequences or driven by immediate reward?
    • Crone EA, Vendel I, van der Molen MW. 2003. Decision-making in disinhibited adolescents and adults: insensitivity to future consequences or driven by immediate reward? Personality and Individual Differences 35: 1625-1641.
    • (2003) Personality and Individual Differences , vol.35 , pp. 1625-1641
    • Crone, E.A.1    Vendel, I.2    van der Molen, M.W.3
  • 22
    • 0023926370 scopus 로고
    • Four motivations for charitable giving: implications for marketing strategy to attract monetary donations for medical research
    • Dawson S. 1988. Four motivations for charitable giving: implications for marketing strategy to attract monetary donations for medical research. Journal of Health Care Marketing 8(2): 31-37.
    • (1988) Journal of Health Care Marketing , vol.8 , Issue.2 , pp. 31-37
    • Dawson, S.1
  • 23
    • 0002444106 scopus 로고
    • The development and enforcement of group norms
    • Feldman DC. 1984. The development and enforcement of group norms. The Academy of Management Review 9(1): 47-53.
    • (1984) The Academy of Management Review , vol.9 , Issue.1 , pp. 47-53
    • Feldman, D.C.1
  • 24
    • 67649227430 scopus 로고    scopus 로고
    • Acts of benevolence: a limited resource account of compliance with charitable requests
    • Fennis BM, Janssen L, Vohs KD. 2008. Acts of benevolence: a limited resource account of compliance with charitable requests. Journal of Consumer Research 35(April): 906-924.
    • (2008) Journal of Consumer Research , vol.35 , Issue.April , pp. 906-924
    • Fennis, B.M.1    Janssen, L.2    Vohs, K.D.3
  • 25
    • 0032279798 scopus 로고    scopus 로고
    • The effects of recognition and group need on volunteerism: a social norm perspective
    • Fisher RJ, Ackerman D. 1998. The effects of recognition and group need on volunteerism: a social norm perspective. Journal of Consumer Research 25(3): 262-276.
    • (1998) Journal of Consumer Research , vol.25 , Issue.3 , pp. 262-276
    • Fisher, R.J.1    Ackerman, D.2
  • 26
    • 53549094925 scopus 로고    scopus 로고
    • The effects of content, placement, and delivery characteristics on televised fundraising for nonprofit organizations
    • Fisher RJ, Vandenbosch M, Antia K. 2008. The effects of content, placement, and delivery characteristics on televised fundraising for nonprofit organizations. Journal of Consumer Research 35(3): 519-532.
    • (2008) Journal of Consumer Research , vol.35 , Issue.3 , pp. 519-532
    • Fisher, R.J.1    Vandenbosch, M.2    Antia, K.3
  • 27
    • 0001214113 scopus 로고
    • Increasing contributions in solicitation campaigns: the use of large and small anchor points
    • Fraser C, Hite RE, Sauer PL. 1988. Increasing contributions in solicitation campaigns: the use of large and small anchor points. Journal of Consumer Research 14(2): 284-287.
    • (1988) Journal of Consumer Research , vol.14 , Issue.2 , pp. 284-287
    • Fraser, C.1    Hite, R.E.2    Sauer, P.L.3
  • 28
    • 67349111802 scopus 로고    scopus 로고
    • Dual effects of implicit bystanders: inhibiting vs. facilitating helping behavior
    • Garcia SM, Weaver K, Darley JM, Spence BT. 2009. Dual effects of implicit bystanders: inhibiting vs. facilitating helping behavior. Journal of Consumer Psychology 19(2): 215-224.
    • (2009) Journal of Consumer Psychology , vol.19 , Issue.2 , pp. 215-224
    • Garcia, S.M.1    Weaver, K.2    Darley, J.M.3    Spence, B.T.4
  • 29
    • 84908266881 scopus 로고    scopus 로고
    • Mini flashes personalized billboard messages at drivers of its vehicles. Available at, [accessed 11 September 2013].
    • Gianatasio D. 2013. Mini flashes personalized billboard messages at drivers of its vehicles. Available at www.adweek.com/adfreak [accessed 11 September 2013].
    • (2013)
    • Gianatasio, D.1
  • 30
    • 0038713162 scopus 로고
    • Norms: the problem of definition and classification
    • Gibbs JP. 1965. Norms: the problem of definition and classification. American Journal of Sociology 70(5): 586-594.
    • (1965) American Journal of Sociology , vol.70 , Issue.5 , pp. 586-594
    • Gibbs, J.P.1
  • 31
    • 53549103013 scopus 로고    scopus 로고
    • A room with a viewpoint: using social norms to motivate environmental conservation in hotels
    • Goldstein NJ, Cialdini RB, Griskevicius V. 2008. A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research 35(3): 472-482.
    • (2008) Journal of Consumer Research , vol.35 , Issue.3 , pp. 472-482
    • Goldstein, N.J.1    Cialdini, R.B.2    Griskevicius, V.3
  • 33
    • 18044378527 scopus 로고    scopus 로고
    • The impact of environmental labeling on consumer preference: negative vs. positive labels
    • Grankvist G, Dahistrand U, Biel A. 2004. The impact of environmental labeling on consumer preference: negative vs. positive labels. Journal of Consumer Policy 27(2): 213-230.
    • (2004) Journal of Consumer Policy , vol.27 , Issue.2 , pp. 213-230
    • Grankvist, G.1    Dahistrand, U.2    Biel, A.3
  • 35
    • 0035819418 scopus 로고    scopus 로고
    • Why people punish defectors: weak conformist transmission can stabilize costly enforcement of norms in cooperative dilemmas
    • Henrich J, Boyd R. 2001. Why people punish defectors: weak conformist transmission can stabilize costly enforcement of norms in cooperative dilemmas. Journal of Theoretical Biology 208: 79-89.
    • (2001) Journal of Theoretical Biology , vol.208 , pp. 79-89
    • Henrich, J.1    Boyd, R.2
  • 36
    • 0002312880 scopus 로고
    • Polarized norms and social frames of reference: a test of the self-categorization theory of group polarization
    • Hogg M, Turner J, Davidson B. 1990. Polarized norms and social frames of reference: a test of the self-categorization theory of group polarization. Basic and Applied Social Psychology 11(1): 77-100.
    • (1990) Basic and Applied Social Psychology , vol.11 , Issue.1 , pp. 77-100
    • Hogg, M.1    Turner, J.2    Davidson, B.3
  • 37
    • 0002473783 scopus 로고
    • Structural characteristics of norms
    • In Steiner ID, Fishbein M (eds). Holt Rinehart and Winston: New York
    • Jackson J. 1969. Structural characteristics of norms. In Steiner ID, Fishbein M (eds). Current Studies in Social Psychology. Holt Rinehart and Winston: New York, 301-310.
    • (1969) Current Studies in Social Psychology , pp. 301-310
    • Jackson, J.1
  • 38
    • 77950246439 scopus 로고    scopus 로고
    • The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
    • Jiang L, Hoegg J, Dahl D, Chattopadhyay A. 2010. The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context. Journal of Consumer Research 36(5): 778-791.
    • (2010) Journal of Consumer Research , vol.36 , Issue.5 , pp. 778-791
    • Jiang, L.1    Hoegg, J.2    Dahl, D.3    Chattopadhyay, A.4
  • 40
    • 0009425262 scopus 로고
    • Comments on the contingent valuation method
    • In Cummings RG, Brookshire DS, Schulze WD (eds). Rowman and Allanheld: Totowa, NJ
    • Kahneman D. 1986. Comments on the contingent valuation method. In Cummings RG, Brookshire DS, Schulze WD (eds). Valuing Environmental Goods: An Assessment of the Contingent Valuation Method. Rowman and Allanheld: Totowa, NJ, 185-193.
    • (1986) Valuing Environmental Goods: An Assessment of the Contingent Valuation Method , pp. 185-193
    • Kahneman, D.1
  • 42
    • 0000838368 scopus 로고
    • Group decision making and normative versus informational influence: effects of type of issue and assigned decision rule
    • Kaplan MF, Miller CE. 1987. Group decision making and normative versus informational influence: effects of type of issue and assigned decision rule. Journal of Personality and Social Psychology 53(2): 306-313.
    • (1987) Journal of Personality and Social Psychology , vol.53 , Issue.2 , pp. 306-313
    • Kaplan, M.F.1    Miller, C.E.2
  • 43
    • 33744533168 scopus 로고    scopus 로고
    • Licensing effect in consumer choice
    • Khan U, Dhar R. 2006. Licensing effect in consumer choice. Journal of Marketing Research 43(2): 259-266.
    • (2006) Journal of Marketing Research , vol.43 , Issue.2 , pp. 259-266
    • Khan, U.1    Dhar, R.2
  • 44
    • 4043144519 scopus 로고    scopus 로고
    • Adversaries of consumption: consumer movements, activism, and ideology
    • Kozinets R, Handelman J. 2004. Adversaries of consumption: consumer movements, activism, and ideology. Journal of Consumer Research 31(3): 691-704.
    • (2004) Journal of Consumer Research , vol.31 , Issue.3 , pp. 691-704
    • Kozinets, R.1    Handelman, J.2
  • 45
    • 0033254078 scopus 로고    scopus 로고
    • Unskilled and unaware of it: how difficulties in recognizing one's own incompetence lead to inflated self-assessments
    • Kruger J, Dunning D. 1999. Unskilled and unaware of it: how difficulties in recognizing one's own incompetence lead to inflated self-assessments. Journal of Personality and Social Psychology 77(6): 1121-1134.
    • (1999) Journal of Personality and Social Psychology , vol.77 , Issue.6 , pp. 1121-1134
    • Kruger, J.1    Dunning, D.2
  • 47
    • 0041154808 scopus 로고
    • Interactive impact of informational and normative influence on donations
    • LaTour SA, Manrai AK. 1989. Interactive impact of informational and normative influence on donations. Journal of Marketing Research 26(3): 327-335.
    • (1989) Journal of Marketing Research , vol.26 , Issue.3 , pp. 327-335
    • LaTour, S.A.1    Manrai, A.K.2
  • 48
    • 0032373874 scopus 로고    scopus 로고
    • The use of culturally relevant stimuli in international advertising
    • Leach MP, Liu AH. 1998. The use of culturally relevant stimuli in international advertising. Psychology & Marketing 15(6): 523-546.
    • (1998) Psychology & Marketing , vol.15 , Issue.6 , pp. 523-546
    • Leach, M.P.1    Liu, A.H.2
  • 49
    • 53549131236 scopus 로고    scopus 로고
    • The happiness of giving: the time-ask effect
    • Liu W, Aaker J. 2008. The happiness of giving: the time-ask effect. Journal of Consumer Research 35(October): 543-557.
    • (2008) Journal of Consumer Research , vol.35 , Issue.October , pp. 543-557
    • Liu, W.1    Aaker, J.2
  • 50
    • 33847630918 scopus 로고    scopus 로고
    • Pizza and pop and the student identity: the role of referent group norms in healthy and unhealthy eating
    • Louis W, Davies S, Smith J, Terry D. 2007. Pizza and pop and the student identity: the role of referent group norms in healthy and unhealthy eating. Journal of Social Psychology 147(1): 57-74.
    • (2007) Journal of Social Psychology , vol.147 , Issue.1 , pp. 57-74
    • Louis, W.1    Davies, S.2    Smith, J.3    Terry, D.4
  • 51
    • 0034395327 scopus 로고    scopus 로고
    • Predictors of male and female servers' average tip earnings
    • Lynn M, Simons T. 2000. Predictors of male and female servers' average tip earnings. Journal of Applied Social Psychology 30(2): 241-252.
    • (2000) Journal of Applied Social Psychology , vol.30 , Issue.2 , pp. 241-252
    • Lynn, M.1    Simons, T.2
  • 52
    • 84908309977 scopus 로고    scopus 로고
    • Numbers show women really are what they eat: sweet GrubHub data reveals women 25 percent more likely to include dessert in takeout orders. GrubHub.com. Available at, [accessed 25 January 2014]
    • Mack A. 2013. Numbers show women really are what they eat: sweet GrubHub data reveals women 25 percent more likely to include dessert in takeout orders. GrubHub.com. Available at http://press.grubhub.com/2013-02-12-Numbers-Show-Women-Really-Are-What-They-Eat-Sweet [accessed 25 January 2014]
    • (2013)
    • Mack, A.1
  • 53
    • 84935443330 scopus 로고
    • Reflected appraisals, parental labeling, and delinquency: specifying a symbolic interactionist theory
    • Matsueda R. 1992. Reflected appraisals, parental labeling, and delinquency: specifying a symbolic interactionist theory. American Journal of Sociology 97(6): 1577-1611.
    • (1992) American Journal of Sociology , vol.97 , Issue.6 , pp. 1577-1611
    • Matsueda, R.1
  • 55
    • 77950241052 scopus 로고    scopus 로고
    • I'll have what she's having: effects of social influence and body type on the food choices of others
    • McFerran B, Dahl DW, Fitzsimons GJ, Morales AC. 2010. I'll have what she's having: effects of social influence and body type on the food choices of others. Journal of Consumer Research 36(6): 915-929.
    • (2010) Journal of Consumer Research , vol.36 , Issue.6 , pp. 915-929
    • McFerran, B.1    Dahl, D.W.2    Fitzsimons, G.J.3    Morales, A.C.4
  • 56
    • 84984435158 scopus 로고
    • The conceptualization of deviance: a conceptualization and initial test of a model of social norms
    • McKirnan DJ. 1980. The conceptualization of deviance: a conceptualization and initial test of a model of social norms. European Journal of Social Psychology 10: 75-93.
    • (1980) European Journal of Social Psychology , vol.10 , pp. 75-93
    • McKirnan, D.J.1
  • 60
    • 0031321419 scopus 로고    scopus 로고
    • Pro-social consumer influence strategies: when and how do they work?
    • Osterhus TL. 1997. Pro-social consumer influence strategies: when and how do they work? Journal of Marketing 61(4): 16-30.
    • (1997) Journal of Marketing , vol.61 , Issue.4 , pp. 16-30
    • Osterhus, T.L.1
  • 61
    • 0000769811 scopus 로고    scopus 로고
    • Collective action and the evolution of social norms
    • Ostrom E. 2000. Collective action and the evolution of social norms. Journal of Economic Perspectives 14(3): 137-158.
    • (2000) Journal of Economic Perspectives , vol.14 , Issue.3 , pp. 137-158
    • Ostrom, E.1
  • 63
    • 79952111319 scopus 로고    scopus 로고
    • Misperceptions of peer norms as a risk factor for sugar-sweetened beverage consumption among secondary school students
    • Perkins JM, Perkins HW, Craig DW. 2010a. Misperceptions of peer norms as a risk factor for sugar-sweetened beverage consumption among secondary school students. Journal of the American Dietetic Association 110(12): 1916-1921.
    • (2010) Journal of the American Dietetic Association , vol.110 , Issue.12 , pp. 1916-1921
    • Perkins, J.M.1    Perkins, H.W.2    Craig, D.W.3
  • 64
    • 77954313661 scopus 로고    scopus 로고
    • Effectiveness of social norms media marketing in reducing drinking and driving: a statewide campaign
    • Perkins HW, Linkenbach J, Lewis M, Neighbors C. 2010b. Effectiveness of social norms media marketing in reducing drinking and driving: a statewide campaign. Addictive Behaviors 35: 866-874.
    • (2010) Addictive Behaviors , vol.35 , pp. 866-874
    • Perkins, H.W.1    Linkenbach, J.2    Lewis, M.3    Neighbors, C.4
  • 66
    • 58149187011 scopus 로고    scopus 로고
    • Managing anti-consumption in an excessive drinking culture
    • Piacentini M, Banister E. 2009. Managing anti-consumption in an excessive drinking culture. Journal of Business Research 62(2): 279-288.
    • (2009) Journal of Business Research , vol.62 , Issue.2 , pp. 279-288
    • Piacentini, M.1    Banister, E.2
  • 67
    • 0001875040 scopus 로고
    • Cleaning up green marketing claims: a practical checklist
    • In Polonsky MJ, Mintu-Wimsatt AT (eds). The Haworth Press: Binghamton, NY
    • Polonsky MJ. 1995. Cleaning up green marketing claims: a practical checklist. In Polonsky MJ, Mintu-Wimsatt AT (eds). Environmental Marketing. The Haworth Press: Binghamton, NY, 199-223.
    • (1995) Environmental Marketing , pp. 199-223
    • Polonsky, M.J.1
  • 68
    • 0000449743 scopus 로고    scopus 로고
    • Creating and enforcing norms, with special reference to sanctions
    • Posner RA, Rasmusen EB. 1999. Creating and enforcing norms, with special reference to sanctions. International Review of Law and Economics 19(3): 369-382.
    • (1999) International Review of Law and Economics , vol.19 , Issue.3 , pp. 369-382
    • Posner, R.A.1    Rasmusen, E.B.2
  • 69
    • 0013288792 scopus 로고    scopus 로고
    • The limits of social norms
    • Rachlinski J. 2000. The limits of social norms. Chicago-Kent Law Review 74: 1537-1567.
    • (2000) Chicago-Kent Law Review , vol.74 , pp. 1537-1567
    • Rachlinski, J.1
  • 70
    • 0011269389 scopus 로고
    • On inducing compliance with requests
    • Reingen PH. 1978. On inducing compliance with requests. Journal of Consumer Research 5(September): 96-102.
    • (1978) Journal of Consumer Research , vol.5 , Issue.September , pp. 96-102
    • Reingen, P.H.1
  • 71
    • 21344476404 scopus 로고
    • Reliability measures for qualitative data: theory and implications
    • Rust RT, Cooil B. 1994. Reliability measures for qualitative data: theory and implications. Journal of Marketing Research 31(February): 1-14.
    • (1994) Journal of Marketing Research , vol.31 , Issue.February , pp. 1-14
    • Rust, R.T.1    Cooil, B.2
  • 72
    • 64249085631 scopus 로고    scopus 로고
    • Sinning saints and saintly sinners: the paradox of moral self-regulation
    • Sachdeva S, Iliev R, Medin DL. 2009. Sinning saints and saintly sinners: the paradox of moral self-regulation. Psychological Science 20(4): 523-528.
    • (2009) Psychological Science , vol.20 , Issue.4 , pp. 523-528
    • Sachdeva, S.1    Iliev, R.2    Medin, D.L.3
  • 74
    • 84936628809 scopus 로고
    • Shame and conformity: the deference-emotion system
    • Scheff TJ. 1988. Shame and conformity: the deference-emotion system. American Sociological Review 53(3): 395-406.
    • (1988) American Sociological Review , vol.53 , Issue.3 , pp. 395-406
    • Scheff, T.J.1
  • 75
    • 0002810249 scopus 로고
    • A study of some social factors in perception
    • Sherif M. 1935. A study of some social factors in perception. Archives of Psychology 27(187): 1-60.
    • (1935) Archives of Psychology , vol.27 , Issue.187 , pp. 1-60
    • Sherif, M.1
  • 77
    • 0036386009 scopus 로고    scopus 로고
    • Direct experience and the strength of the personal norm-behavior relationship
    • Thogersen J. 2002. Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing 19(10): 881-893.
    • (2002) Psychology & Marketing , vol.19 , Issue.10 , pp. 881-893
    • Thogersen, J.1
  • 78
    • 0002919946 scopus 로고    scopus 로고
    • Understanding the 'social gifts' of drinking rituals: an alternative framework for PSA developers
    • Treise D, Wolburg JM, Otnes CC. 1999. Understanding the 'social gifts' of drinking rituals: an alternative framework for PSA developers. Journal of Advertising 28(2): 17-31.
    • (1999) Journal of Advertising , vol.28 , Issue.2 , pp. 17-31
    • Treise, D.1    Wolburg, J.M.2    Otnes, C.C.3
  • 79
    • 70149112326 scopus 로고    scopus 로고
    • Donation behavior toward in-groups and out-groups: the role of gender and moral identity
    • Winterich KP, Mittal V, Ross WT. 2009. Donation behavior toward in-groups and out-groups: the role of gender and moral identity. Journal of Consumer Research 36(August): 199-214.
    • (2009) Journal of Consumer Research , vol.36 , Issue.August , pp. 199-214
    • Winterich, K.P.1    Mittal, V.2    Ross, W.T.3
  • 80
    • 21144461767 scopus 로고
    • Efficacy of perceived risk as a correlate of reported donation behavior: an empirical analysis
    • Yavas U, Riecken G, Babakus E. 1993. Efficacy of perceived risk as a correlate of reported donation behavior: an empirical analysis. Journal of the Academy of Marketing Science 21(1): 65-70.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , Issue.1 , pp. 65-70
    • Yavas, U.1    Riecken, G.2    Babakus, E.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.