Stigma by association in coupon redemption: Looking cheap because of others

Journal of Consumer Research

Volumn 35, Issue 4, 2008, Pages 559-572

  Argo, Jennifer J ^a   Main, Kelley J ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF MANITOBA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55849151698     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/591102     Document Type: Article

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