Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign

Addictive Behaviors

Volumn 35, Issue 10, 2010, Pages 866-874

  Perkins, H Wesley ^a   Linkenbach, Jeffrey W ^b   Lewis, Melissa A ^c   Neighbors, Clayton ^d  

^a HOBART AND WILLIAM SMITH COLLEGES   (United States)

^b MONTANA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WASHINGTON SCHOOL OF MEDICINE   (United States)

^d UNIVERSITY OF HOUSTON   (United States)

Author keywords

Alcohol; Driving after drinking; Social marketing; Social norms

Indexed keywords

ADULT; ARTICLE; ATTITUDE TO HEALTH; DRUNKEN DRIVING; FEMALE; HEALTH BEHAVIOR; HUMAN; MAJOR CLINICAL STUDY; MALE; MASS MEDIUM; PERCEPTION; SOCIAL BELIEF; SOCIAL MARKETING; SOCIAL NORM; TELECOMMUNICATION; TELEVISION;

ACCIDENTS, TRAFFIC; ADULT; ALCOHOL DRINKING; AUTOMOBILE DRIVING; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MONTANA; RESEARCH DESIGN; RISK-TAKING; SOCIAL MARKETING; SOCIAL VALUES; STUDENTS; UNIVERSITIES; YOUNG ADULT;

EID: 77954313661     PISSN: 03064603     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.addbeh.2010.05.004     Document Type: Article

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