When norms collide: Normative conflict in the processing of public service announcements

Journal of Nonprofit and Public Sector Marketing

Volumn 16, Issue 1-2, 2006, Pages 21-39

  Bernthal, Matthew J ^a   Rose, Randall L ^a   Kaufman, Peter ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Announcements; Consumer processing; Public service

Indexed keywords

EID: 33750507945     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v16n01_02     Document Type: Article

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