Marketing social norms: Social marketing and the 'social norm approach'

Journal of Consumer Behaviour

Volumn 12, Issue 1, 2013, Pages 1-9

  Burchell, Kevin ^a   Rettie, Ruth ^a   Patel, Kavita ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84872950625     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1395     Document Type: Article

References (91)

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