Reciprocity by Proxy: A Novel Influence Strategy for Stimulating Cooperation

Administrative Science Quarterly

Volumn 56, Issue 3, 2011, Pages 441-473

  Goldstein, Noah J ^a   Griskevicius, Vladas ^b   Cialdini, Robert B ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

cause related marketing; compliance; incentives; reciprocity norm; sustainability

Indexed keywords

EID: 84863110971     PISSN: 00018392     EISSN: 19303815     Source Type: Journal    
DOI: 10.1177/0001839211435904     Document Type: Article

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