Relationship marketing as promise management

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 397-412

  Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84908197944     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n23     Document Type: Chapter

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