Love at first sight or a long-term affair? Different relationship levels as predictors of customer commitment

Journal of Relationship Marketing

Volumn 6, Issue 1, 2007, Pages 45-61

  Sääksjärvi, Maria ^a   Hellén, Katarina ^a   Gummerus, Johanna ^a   Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Commitment; Lifetime commitment; Long term relationship; Relationship levels; Relationship marketing; Relationship strategies

Indexed keywords

EID: 34548299521     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v06n01_04     Document Type: Article

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