Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services

Journal of Global Marketing

Volumn 27, Issue 4, 2014, Pages 213-225

  Lazarus, Davis ^a   Krishna, Anupam ^a   Dhaka, Sunishtha ^a  

^a MANIPAL UNIVERSITY JAIPUR   (India)

Author keywords

co creation capability; co creation continuum; co creation willingness matrix; extent of co creation; S D logic; value co creation

Indexed keywords

EID: 84906075765     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2014.909551     Document Type: Article

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