The practice of cocreating unique value with customers: an interview with C.K. Prahalad

Strategy & Leadership

Volumn 34, Issue 2, 2006, Pages 4-9

  Leavy, Brian ^a   Moitra, Deependra ^b  

^a DUBLIN CITY UNIVERSITY   (Ireland)

^b INDIAN SPACE RESEARCH ORGANISATION   (India)

Author keywords

Corporate governance; Customer relations; Individual perception; Innovation; Modelling

Indexed keywords

EID: 33644591858     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570610652581     Document Type: Article

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