Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Journal of Retailing and Consumer Services

Volumn 21, Issue 5, 2014, Pages 869-876

  Rese, Alexandra ^a   Schreiber, Stefanie ^a   Baier, Daniel ^a  

^a BRANDENBURG UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Augmented reality; Online reviews; Partial least squares (PLS); Technology acceptance; Technology acceptance model (TAM); Text mining

Indexed keywords

DATA MINING; INFORMATION TECHNOLOGY; LEAST SQUARES METHOD; MODELING;

EID: 84905976163     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.02.011     Document Type: Article

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