How can Virtual Reality reshape furniture retailing?

Clothing and Textiles Research Journal

Volumn 26, Issue 2, 2008, Pages 143-163

  Oh, Hyunjoo ^a   Yoon, So Yeon ^b   Shyu, Chi Ren ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Click and brick strategy; Decision aid; Furniture shopping; Interactivity; Virtual reality

Indexed keywords

CONSUMER RESEARCH; FURNITURE; INTERNET; MARKETING; RETAILING;

EID: 42649106537     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X08314789     Document Type: Article

References (60)