The effects of market network heterogeneity on innovation diffusion: An agent-based modeling approach

Journal of Product Innovation Management

Volumn 27, Issue 5, 2010, Pages 741-760

  Bohlmann, Jonathan D ^a   Calantone, Roger J ^b   Zhao, Meng ^c  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AGENT-BASED MODELING; COMMUNICATION LINKS; DESIGN INNOVATIONS; DIFFUSION MODEL; DIFFUSION PROCESS; DIFFUSION THEORY; EARLY EVALUATION; FUTURE RESEARCH DIRECTIONS; INNOVATION DIFFUSION; MARKET SEGMENT; MASS MEDIA; MULTIPLE MARKETS; NETWORK HETEROGENEITY; NETWORK STRUCTURES; NETWORK TOPOLOGY; NEW PRODUCT; RESEARCH QUESTIONS; SIMULATION RESULT; SOCIAL NETWORKS; SOCIAL SYSTEMS; STATE OF THE ART; TACIT KNOWLEDGE; TESTING PROGRAMS; WORD-OF-MOUTH COMMUNICATION;

COMMERCE; COMMUNICATION; COMPUTER SIMULATION; DIFFUSION; ELECTRIC NETWORK TOPOLOGY; HETEROGENEOUS NETWORKS; MATHEMATICAL MODELS; TESTING;

INNOVATION;

EID: 77954439245     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00748.x     Document Type: Article

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