The effect of personal and virtual word-of-mouth on technology acceptance

Journal of Product Innovation Management

Volumn 29, Issue 6, 2012, Pages 952-966

  Parry, Mark E ^a   Kawakami, Tomoko ^b   Kishiya, Kazuhiro ^b  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

BLU-RAY; CONSUMER PERCEPTION; DVD-RECORDER; EASE-OF-USE; ESTIMATED MODEL; INNOVATION ATTRIBUTES; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; PRODUCT CATEGORIES; RELATIVE IMPACT; TECHNOLOGY ACCEPTANCE; TECHNOLOGY ACCEPTANCE MODEL;

DATA STORAGE EQUIPMENT; VIDEODISKS;

SMARTPHONES;

EID: 84867558259     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00972.x     Document Type: Conference Paper

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