Personal word of mouth, virtual word of mouth, and innovation use

Journal of Product Innovation Management

Volumn 30, Issue 1, 2013, Pages 17-30

  Kawakami, Tomoko ^a   Kishiya, Kazuhiro ^b   Parry, Mark E ^b  

^a KANSAI UNIVERSITY   (Japan)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

MANAGEMENT;

COMPLEMENTARY PRODUCTS; CONSUMER PERCEPTION; VIRTUAL WORD; WORD OF MOUTH; WORD-OF-MOUTH COMMUNICATION;

INNOVATION;

EID: 84871533896     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00983.x     Document Type: Article

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