The impact of word of mouth sources on the perceived usefulness of an innovation

Journal of Product Innovation Management

Volumn 30, Issue 6, 2013, Pages 1112-1127

  Kawakami, Tomoko ^a   Parry, Mark E ^b  

^a KANSAI UNIVERSITY   (Japan)

^b UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INNOVATION; MANAGEMENT;

ADOPTION DECISION; COMPLEMENTARY PRODUCTS; CONSUMER PERCEPTION; EXPERT INFORMATIONS; INNOVATION ATTRIBUTES; PERCEIVED USEFULNESS; THEORETICAL ARGUMENTS; WORD-OF-MOUTH COMMUNICATION;

COMMUNICATION;

EID: 84886086666     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12049     Document Type: Conference Paper

References (50)

1. Allsop, D. T., B. R. Bassett, and, J. A. Hoskins,. 2007. Word-of-mouth research: Principles and applications. Journal of Advertising Research 47 (4): 398-411.
2. Anderson, J. C., and, D. W. Gerbing,. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (3): 411-423.
3. Arndt, J., 1967. Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4 (3): 291-295.
4. Bickart, B., and, R. M. Schindler,. 2001. Internet forums as influential sources of consumer information. Journal of Interactive Marketing 15 (Summer): 31-40.
5. Bone, P. F., 1995. Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research 32 (3): 213-223.
6. Brown, J. J., and, P. H. Reingen,. 1987. Social ties and word-of-mouth referral behavior. Journal of Consumer Research 14 (3): 350-362.
7. Brown, S. A., and, V. Venkatesh,. 2005. Model of adoption of technology in households: A baseline model test and extension incorporating household life cycle. MIS Quarterly 29 (3): 399-426.
8. Cheong, J. H., and, M. C. Park,. 2005. Mobile internet acceptance in Korea. Internet Research 15 (2): 125-140.
9. Cottrell, T., and, K. Koput,. 1998. Software variety and hardware value: A case study of complementary network externalities in the microcomputer industry. Journal of Engineering Technology Management 15 (4): 309-338.
10. Davis, F. D., 1989. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13 (3): 319-342.
11. Dichter, E., 1966. How word-of-mouth advertising works. Harvard Business Review 16 (6): 31-40.
12. Dickerson, M. D., and, J. W. Gentry,. 1983. Characteristics of adopters and non-adopters of home computers. Journal of Consumer Research 10 (2): 225-235.
13. Dillman, D. A., 1978. Mail and telephone surveys: The total design method. New York: Wiley.
14. Douglas, S. P., and, C. S. Craig,. 1983. International marketing research. Englewood Cliffs. NJ: Prentice-Hall. Inc.
15. Duhan, D. F., S. D. Johnson, J. B. Wilcox, and, G. D. Harrell,. 1997. Influences on consumer use of word-of-mouth recommendation sources. Journal of the Academy of Marketing Science 25 (4): 283-295.
16. Engel, J. F., R. J. Kegerreis, and, R. D. Blackwell,. 1969. Word-of-mouth communication by the innovator. Journal of Marketing 33 (July): 15-19.
17. Farrell, J., and, G. Saloner,. 1986. Installed base and compatibility: Innovation, product preannouncements, and predation. The American Economic Review 76 (5): 940-955.
18. Fornell, C., and, D. F. Larcker,. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 (1): 39-50.
19. Graham, J., and, W. Havlena,. 2007. Finding the "missing link": Advertising's impact on word of mouth, web searches, and site visits. Journal of Advertising Research 47 (4): 427-435.
20. Gruen, T. W., T. Osmonbekov, and, A. J. Czaplewski,. 2006. vWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research 59 (4): 449-456.
21. Hair, J. F., W. C. Black, B. J. Babin, and, R. E. Anderson,. 2009. Multivariate data analysis. Upper Side River, NJ: Prentice-Hall.
22. Hennig-Thurau, T., K. P. Gwinner, G. Walsh, and, D. D. Gremler,. 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing 18 (1): 38-52.
23. Holak, S. L., and, D. R. Lehmann,. 1990. Purchase intentions and the dimensions of innovation. Journal of Product Innovation Management 7 (1): 59-73.
24. Hung, K. H., and, S. Y. Li,. 2007. The influence of vWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes. Journal of Advertising Research 47 (4): 485-495.
25. Impress R&D Internet Media Research Institute. 2010. Smart phone survey report. Tokyo, Japan: Impress Group Company.
26. Katz, E., and, P. F. Lazarsfeld,. 1955. Personal influence. Glencoe, IL: Free Press.
27. Kawakami, T., K. Kishiya, and, M. E. Parry,. 2013. Personal word-of-mouth, virtual word-of-mouth, and innovation use. Journal of Product Innovation Management 30 (1): 17-30.
28. Kelly, L., 2007. Beyond buzz: The next generation of word-of-mouth marketing. New York: American Management Association.
29. Lu, J., J. E. Yao, and, C.-S. Yu,. 2005. Personal innovativeness, social influences, and the adoption of wireless internet services via mobile technology. Journal of Strategic Information Systems 14: 245-268.
30. Maxham, J. G., III,. 2001. Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research 54 (1): 11-24.
31. Nysveen, H., P. E. Pedersen, and, H. Thorbjornsen,. 2005. Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science 33 (3): 330-346.
32. Padmanabhan, V., S. Rajiv, and, K. Srinivasan,. 1997. New products, upgrades, and new releases: A rationale for sequential product introduction. Journal of Marketing Research 34 (4): 456-472.
33. Park, C., and, T. M. Lee,. 2009. Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research 62 (1): 61-67.
34. Parry, M. E., and, T. Kawakami,. 2011. Value creation in the market for e-readers: Findings from a comparative study between the U.S. and Japanese markets. The Marketing Journal 31 (2): 34-44 (in Japanese).
35. Parry, M. E., T. Kawakami, and, K. Kishiya,. 2012. Personal and virtual word-of-mouth effects on technology acceptance. Journal of Product Innovation Management 29 (6): 952-966.
36. Podsakoff, P. M., and, D. Organ,. 1986. Self-reports in organizational research: Problems and prospects. Journal of Management 12 (4): 531-543.
37. Ratner, R. K., and, B. E. Kahn,. 2002. The impact of private versus public consumption on variety-seeking behavior. Journal of Consumer Research 29 (2): 246-257.
38. Redmond, W. H., 1991. When technologies compete: The role of externalities in nonlinear market response. Journal of Product Innovation Management 8 (3): 170-183.
39. Rogers, E. M., 1962. Diffusion of innovations. New York: Free Press.
40. Rosen, E., 2000. The anatomy of buzz. New York: Doubleday.
41. Shankar, V., and, B. L. Bayus,. 2003. Network effects and competition: An analysis of the home video game industry. Strategic Management Journal 24 (March): 375-384.
42. Shih, C. F., and, A. Venkatesh,. 2004. Beyond adoption: Development and application of a use-diffusion model. Journal of Marketing 68 (1): 59-72.
43. Shurmer, M., 1993. An investigation into sources of network externalities in the packaged PC software market. Information Economics and Policy 5 (3): 231-251.
44. Slama, M., and, R. Wolfe,. 1999. Consumption as self-presentation: A socioanalytic interpretation of Mrs. Cage. Journal of Marketing 63 (4): 135-138.
45. Smallwood, D. E., and, J. Conlisk,. 1979. Product quality in markets where consumers are imperfectly informed. Quarterly Journal of Economics 93 (1): 1-23.
46. Song, M., M. E. Parry, and, T. Kawakami,. 2009. Incorporating network externalities into the technology adoption model. Journal of Product Innovation Management 26 (3): 291-307.
47. Song, M., J. Xie, and, C. A. Di Benedetto,. 2001. Message and source factors, market uncertainty, and extrafunctional information processing: Hypotheses and empirical evidence. IEEE Transactions on Engineering Management 48 (2): 223-238.
48. Venkatesh, V., and, S. A. Brown,. 2001. A longitudinal investigation of personal computers in homes: Adoption determinants and emerging challenges. MIS Quarterly 25 (1): 71-102.
49. Westland, J. C., 1992. Congestion and network externalities in the short run pricing of information system services. Management Science 38 (7): 992-1009.
50. Wu, J.-H., and, S.-C. Wang,. 2005. What drives mobile commerce? An empirical evaluation of the revised technology acceptance model. Information & Management 42 (5): 719-725.