Learning from peers: Knowledge transfer and sales force productivity growth

Marketing Science

Volumn 33, Issue 4, 2014, Pages 463-484

  Chan, Tat Y ^a   Li, Jia ^b   Pierce, Lamar ^a  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Knowledge transfer; Learning models; Peer based learning; Personal selling; Retailing; Sales force; Sales management; Social interactions; Social learning

Indexed keywords

EID: 84905025586     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0831     Document Type: Article

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