Sales force modeling: State of the field and research agenda

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 255-272

  Mantrala, Murali K ^a   Albers, Sönke ^b   Caldieraro, Fabio ^c   Jensen, Ove ^d   Joseph, Kissan ^e   Krafft, Manfred ^f   Narasimhan, Chakravarthi ^g   Gopalakrishna, Srinath ^a   Zoltners, Andris ^h   Lal, Rajiv ⁱ   Lodish, Leonard ^j  

^a UNIVERSITY OF MISSOURI   (United States)

^b UNIVERSITY OF KIEL   (Germany)

^c UNIVERSITY OF WASHINGTON   (United States)

^d WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

^e UNIVERSITY OF KANSAS   (United States)

^f UNIVERSITY OF MÜNSTER   (Germany)

^g WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^h NORTHWESTERN UNIVERSITY   (United States)

ⁱ HARVARD BUSINESS SCHOOL   (United States)

^j UNIVERSITY OF PENNSYLVANIA   (United States)

more..

Author keywords

Quantitative sales force models; Sales management

Indexed keywords

EID: 77954424114     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9111-4     Document Type: Article

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