New drug diffusion when forward-looking physicians learn from patient feedback and detailing

Journal of Marketing Research

Volumn 49, Issue 6, 2012, Pages 807-821

  Chintagunta, Pradeep K ^a   Goettler, Ronald L ^b   Kim, Minki ^c  

^a Department of Marketing ^*  (India)

^b UNIVERSITY OF CHICAGO   (United States)

^c Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Dynamic discrete choice; Learning; New drug diffusion; Uncertainty

Indexed keywords

EID: 84870940619     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0114     Document Type: Article

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