The sound of silence: Observational learning in the U.S. kidney market

Marketing Science

Volumn 29, Issue 2, 2010, Pages 315-335

  Zhang, Juanjuan ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Bayes' rule; Dynamic programming; Herding; Informational cascades; Kidney allocation; Learning models; Observational learning; Quality inference

Indexed keywords

EID: 77952000564     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0500     Document Type: Article

References (47)

1. Anderson, E. T., D. I. Simester. 2001. Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand. Marketing Sci. 20(3) 315-327
2. Anderson, L. R., C. A. Holt. 1997. Information cascades in the laboratory. Amer. Econom. Rev. 87(5) 847-862.
3. Banerjee, A. V. 1992. A simple model of herd behavior. Quart. J. Econom. 107(3) 797-817.
4. Bass, F. M. 1969. A new product growth for model consumer durables. Management Sci. 15(5) 215-227.
5. Bikhchandani, S., D. Hirshleifer, I. Welch. 1992. A theory of fads, fashion, custom, and cultural changes as information cascades. J. Political Econom. 100(5) 992-1026.
6. Bikhchandani, S., D. Hirshleifer, I. Welch. 1998. Learning from the behavior of others: Conformity, fads, and informational cascades. J. Econom. Perspectives 12(3) 151-171.
7. Camerer, C., T.-H. Ho. 1999. Experience-weighted attraction learning in normal form games. Econometrica 67(4) 827-874.
8. Çelen, B., S. Kariv. 2004. Distinguishing informational cascades from herd behavior in the laboratory. Amer. Econom. Rev. 94(3) 484-497.
9. Chen, Y., Q. Wang, J. Xie. 2009. Online social interactions: A natural experiment on word of mouth versus observational learning. Working paper, http//ssrn.com/abstract=1501843
10. Chintagunta, P. K., T. Erdem, P. E. Rossi, M. Wedel. 2006. Structural modeling in marketing: Review and assessment. Marketing Sci. 25(6) 604-616
11. Coleman, J. S., E. Katz, H. Menzel. 1966. Medical Innovation: A Diffusion Study. Bobbs-Merrill, Indianapolis
12. Coscelli, A., M. Shum. 2004. An empirical model of learning and patient spillovers in new drug entry. J. Econometrics 122(2) 213-246.
13. DeGroot, M. H. 1970. Optimal Statistical Decisions. McGraw-Hill, New York.
14. Desai, P. S. 2000. Multiple messages to retain retailers: Signaling new product demand. Marketing Sci. 19(4) 381-389
15. Ellison, G., D. Fudenberg. 1995. Word-of-mouth communication and social learning. Quart. J. Econom. 110(1) 93-125.
16. Erdem, T., M. P. Keane. 1996. Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. 15(1) 1-20
17. Godes, D., D. Mayzlin. 2004. Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4) 545-560
18. Golder, P. N., G. J. Tellis. 2004. Growing, growing, gone: Cascades, diffusion, and turning points in the product life cycle. Marketing Sci. 23(2) 207-218
19. Guo, L., Y. Zhao. 2009. Voluntary quality disclosure and market interaction. Marketing Sci. 28(3) 488-501
20. Hitsch, G. J. 2006. An empirical model of optimal dynamic product launch and exit under demand uncertainty. Marketing Sci. 25(1) 25-50
21. Horsky, D., L. S. Simon. 1983. Advertising and the diffusion of new products. Marketing Sci. 2(1) 1-17
22. Kuksov, D. 2007. Brand value in social interaction. Management Sci. 53(10) 1634-1644
23. Lago, J. 2003. Lampe the latest to vow to prove'em wrong. ESPN.com (June 26), http://sports.espn.go.com/nbadraft/d03/story?id=1573370.
24. Manchanda, P., Y. Xie, N. Youn. 2008. The role of targeted communication and contagion in product adoption. Marketing Sci. 27(6) 961-976
25. Manski, C. F. 1993. Identification of endogenous social effects: The reflection problem. Rev. Econom. Stud. 60(3) 531-542
26. Mayzlin, D. 2006. Promotional chat on the Internet. Marketing Sci. 25(2) 155-163
27. Moorthy, S., K. Srinivasan. 1995. Signaling quality with a moneyback guarantee: The role of transaction costs. Marketing Sci. 14(4) 442-466
28. Nair, H., P. Chintagunta, J.-P. Dubé. 2004. Empirical analysis of indirect network effects in the market for personal digital assistants. Quant. Marketing Econom. 2(1) 23-58
29. Narasimhan, C. 1989. Incorporating consumer price expectations in diffusion models. Marketing Sci. 8(4) 343-357
30. Narayanan, S., P. K. Chintagunta, E. J. Miravete. 2007. The role of self selection, usage uncertainty and learning in the demand for local telephone service. Quant. Marketing Econom. 5(1) 1-34
31. Nelson, P. 1970. Information and consumer behaviour. J. Political Econom. 94 796-821
32. OPTN/SRTR. 2006. Annual report of the U.S. Organ Procurement and Transplantation Network and the Scientific Registry of Transplant Recipients: Transplant Data 1996-2005. Health Resources and Services Administration, Healthcare Systems Bureau, Division of Transplantation, Rockville, MD
33. Roth, A. E., T. Sönmez, M. U. Ünver. 2004. Kidney exchange. Quart. J. Econom. 119(2) 457-488
34. Rust, J. 1987. Optimal replacement of GMC bus engines: An empirical model of Harold Zurcher. Econometrica 55(5) 999-1033
35. Su, X., S. A. Zenios. 2004. Patient choice in kidney allocation: The role of the queueing discipline. Manufacturing Service Oper. Management 6(4) 280-301.
36. Su, X., S. A. Zenios, G. M. Chertow. 2004. Incorporating recipient choice in kidney transplantation. J. Amer. Soc. Nephrology 15(6) 1656-1663.
37. Sun, B., J. Xie, H. H. Cao. 2004. Product strategy for innovators in markets with network effects. Marketing Sci. 23(2) 243-254
38. Talukdar, D., K. Sudhir, A. Ainslie. 2002. Investigating new product diffusion across products and countries. Marketing Sci. 21(1) 97-114
39. United Network for Organ Sharing (UNOS). 2002. Annual report of the U.S. Scientific Registry of Transplant Recipients and the Organ Procurement and Transplantation Network: Transplant Data 1992-2001. Rockville, MD
40. U.S. Renal Data System (USRDS). 2001. Annual data report: Atlas of End-Stage Renal Disease in the United States. National Institutes of Health, National Institute of Diabetes and Digestive and Kidney Diseases, Bethesda, MD
41. Van den Bulte, C., G. L. Lilien. 2001. Medical innovation revisited: Social contagion versus marketing effort. Amer. J. Sociol. 106(5) 1409-1435
42. Villas-Boas, J. M. 2004. Consumer learning, brand loyalty, and competition. Marketing Sci. 23(1) 134-145
43. Villas-Boas, J. M. 2006. Dynamic competition with experience goods. J. Econom. Management Strategy 15(1) 37-66.
44. Villas-Boas, J. M., R. S. Winer. 1999. Endogeneity in brand choice models. Management Sci. 45(10) 1324-1338
45. Vranica, S. 2002. That guy showing off his hot new phone may be a shill: New campaign for Sony Ericsson puts actors in real-life settings; women play Battleship at the bar. Wall Street Journal (July 31) B1
46. Wernerfelt, B. 1995. A rational reconstruction of the compromise effect: Using market data to infer utilities. J. Consumer Res. 21(4) 627-633.
47. Yang, S., G. M. Allenby. 2003. Modeling interdependent consumer preferences. J. Marketing Res. 40(August) 282-294